A special Pilates Challenge

My friend, Jacqueline, has just opened her very own pilates studio, The Pilates Place, at Tras Street.

On its website, besides having the usual information about the studio location, class schedules and intructors etc., there is also special opening promotional package that I think it's really value for money.

But what impressed me was the brilliant marketing idea, "Wedding Challenge"!

Jacq is going to train her bride-to-be friend (Mei) intensively for a month, and see if Pilates can transform Mei's body in time for her wedding. You can follow Mei's progress at her blog. I think that is going to be fun!

In fact, Pilates is really useful for any bride who wants to look their best on the BIG day. Not only Pilates can tone up all the crucial areas like abs, arms and back muscles, it also makes the bride walk and stand with proper posture, so that she will look elegant and confident in that beautiful gown! Here is what Lynn Robinson, the co-founder of Body Control Pilates Education, said about how Pilates can be incorporated into the wedding plan: